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Cookie policy

This page explains the cookies and similar technology used on compareadvantage.co.uk, and how you control them.

Last updated 6 November 2026

What cookies are

Cookies are small files a website stores in your browser. Similar technology, such as local storage and tracking pixels, works in much the same way. This policy covers all of them.

Your choice

When you first visit, a banner asks whether you accept analytics and advertising cookies. If you reject them, or ignore the banner, they are not set. Necessary cookies are always on because the site does not work properly without them.

You can change your mind at any time with Cookie settings at the bottom of every page. You can also delete or block cookies in your browser settings.

We use Google Consent Mode. While you have not accepted, Google’s tags send no cookies and only basic signals without identifiers, as Google describes in its consent mode guide.

Necessary

Name Set by Purpose Lasts
ca-consent (local storage) Compare Advantage Remembers your cookie choice Until you clear it
__cf_bm and similar Cloudflare Security and protecting the site from bots Up to 30 minutes
Turnstile Cloudflare Checks a form is sent by a person, not a bot For the check only

Analytics (only if you accept)

Name Set by Purpose Lasts
_ga, _ga_* Google Analytics Counts visits and shows how people use the site Up to 2 years

Advertising (only if you accept)

Name Set by Purpose Lasts
_gcl_au and similar Google Ads Measures which adverts lead to enquiries Up to 90 days
_uetsid, _uetvid, MUID Microsoft Advertising Measures which adverts lead to enquiries Up to 13 months

Chat and site features (only if you accept)

Name Set by Purpose Lasts
twk_*, TawkConnectionTime tawk.to Runs the live chat window Up to 6 months

The notifications that show recent activity on the site are provided by ProveSource and may store an identifier in your browser.

More information

Our privacy policy explains how we use personal information. For questions, email [email protected]. The ICO explains cookies and your rights at ico.org.uk.